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Editorial article formatReview-only blueprintProduction canonical mapped

Article blueprint guide for injury search intent

Articles should not be filler. A article blueprint earns its place by answering a focused question better than a generic service page can.

Quick answer

A article blueprint should answer one focused injury question, state when the answer changes, cite sources, connect to attorney-reviewed pages, and give readers a next step that fits the problem.

Production canonical URL

/resources/what-to-do-after-car-accident

Owned by /sitemap-static.xml. Evergreen article-style resource with HowTo/WebPage schema.

Recommended production URL pattern

/blog/[article-slug]

This is a review-only blueprint. Real scaled pages should still be approved, canonical, unique, internally linked, and added to the correct sitemap only after passing the publication gates.

Structured-data target

Structured data that should ship with this page type

The visible structured-data stack keeps the content, page sections, and JSON-LD aligned for review before the production URL is published.

ArticleWebPageBreadcrumbListFAQPageImageObjectPerson or Organization author

Answer-first

Write the article around one real question

A strong article should be narrow enough that a reader and an AI answer engine can understand the main answer in the first screen.

  • Start with a direct answer
  • Explain when the answer changes
  • Add a short checklist or decision tree
  • Link to the service page for deeper legal help

Trust

Make review and sources visible

YMYL article content needs clear source standards, reviewer context when appropriate, and dates that show whether the page is fresh.

  • Author and reviewer if legally sensitive
  • Published and modified dates
  • Source notes that explain why each source is used
  • No unsupported settlement estimates

Reader value

Add something the search result did not already promise

The article should include a practical tool, checklist, comparison, example, or local note that makes it worth opening.

  • Quick answer block
  • Mistakes to avoid
  • Evidence checklist
  • Related questions and internal links

Page modules

Reusable blocks for this category

Article answer module

The first module should be a direct, quotable answer.

  • One-sentence answer
  • Short explanation
  • When to talk to a lawyer

Editorial controls

Controls keep article pages trustworthy at scale.

  • Source lock
  • Reviewer lock when needed
  • Freshness trigger and update date

Image generation brief

Visual standard for this page type

Premium editorial legal research scene with organized notes, California daylight, subtle medical record folder, no readable text, no logos, no fake settlement check, no graphic injuries.

Alt text

Editorial injury article planning desk with source notes and claim documents

FAQ schema source

Visible FAQs

Should articles target the same keywords as service pages?

They can support the same topic, but they should answer narrower questions and link back to the service guide instead of competing with it.

When does an article need attorney review?

Attorney review is recommended when the article discusses legal standards, deadlines, compensation, liability, or strategy that could affect a reader decision.

What schema should a legal article use?

Use Article or BlogPosting, WebPage, BreadcrumbList, FAQPage if FAQs are visible, and image metadata. Add reviewer data only when review is real.